MARKETING + PR FOR luxury brands & artisanal design

Why we do what we do.

We help our clients tell their story with passion and integrity to shine with all they say and do.

It's when the magic happens. It's why we do what we do.

When our story and messaging is clear, aligned with our values and woven into all that we do, it builds authenticity into our brand and strengthens trust with our ideal audience.

In developing a brand story, we take a truly heart-centered and journalistic approach. The process includes a detailed brand story audit, customized questionnaire, clarity discussion. These efforts provide necessary insight to see common threads and patterns that shape a true vision and purpose as we develop language for a website and other marketing elements.

We then work with clients to thoughtfully weave their story into a holistic and aligned marketing strategy focused on aspects of public relations, social media, email marketing, advertising and collaborative partnerships. Post strategy development, we offer full-service design and execution of all efforts.


I'm Arica Rosenthal, Marketing Strategist and Founder of Written & Styled. 

As someone who spent their entire career working in-house for small to medium-sized businesses and brands within fashion and luxury home furnishings, an entrepreneur myself and mother of two boys, I understand the pressure to wear all the hats and work within a tight budget (or no budget at all!). Having this background has allowed me to quickly understand my client's needs and support their goals.

Over the years, I've found that being a good listener and having empathy is how I naturally navigate the world. Without realizing it, these two qualities have provided me with the ability to help my clients tell their story. I am humbled by the trust and openness as they share personal journeys, hopes, dreams and frustrations, which I in turn carefully craft into written words to capture the essence of what drives them.

For all clients, from new entrepreneurs to veteran CEOs, I put my whole heart into the work. I'm grateful to have built Written & Styled solely based on client referrals and continue to grow and expand since launching in 2016.

I'm proud to have an incredible client roster of bespoke and artisanal design talent, as well as a team of technical and creative experts by my side. Not only are they a joy to work with, they continue to challenge and inspire me on a daily basis.

We go above and beyond to provide our very best and polished work for each project. Although perfection is a unicorn, we still strive for it.

Our mission is to inspire others to tell their story and connect with their tribe through shared dreams and ideals.

I look forward to hearing from you and learning your story. 




Photo by Grey & Elle

Photo by Grey & Elle


We realize each business is unique. For all clients we design a customized plan based on current goals and budget. Over time, new efforts can be thoughtfully layered to provide the best long-term value and immediate results. 

To determine what you need to move your brand forward, we invite you to schedule a complimentary discovery session via Zoom (video or audio chat). 


Bring light to aspects of your marketing that aren't in sync to create an overall strategy that feels true to you and your brand.  During your session (via Zoom video or audio chat), Arica provides an honest and objective point of view to help you see your business from a different angle. After the session, you will receive a written recap with suggestions and feedback as well as a recording of the call. 


Developed with small business and start-ups in mind, our methods will help you cut through the confusion and focus in on what matters most. We provide training, support and accountability to help you manage and grow your marketing efforts.


A holistic approach for all of your marketing needs. When you have outgrown DIY and coaching, our experts are here to provide integrated marketing solutions, including: strategy development, content creation and analytics.


All the good marketing stuff you know you should be doing, but need a little help with. Click the button below for a list of services offered individually or on an ongoing basis. 

We'd love to get to know you.